Geographical Indications Tagged World Premium Products Pvt Ltd (GiTAGGED ), was established in the year 2016
A Geographical Indication (GI) tag is a sign used on products that have a specific geographical origin and possess qualities or reputation that are due to that origin. The GI tag is a trade name or label applied to particular products that designate a particular geographic region or country of origin.
The GI tag can help producers sell their products in national and international markets. For example, the price of Kashmiri saffron increased by 63% in one year after receiving a GI tag
GItagged prices their products quite close to the value at which artisans sell their products. They don't aim to heavily profiting from local arts but rather promote them and increase the value of traditional Indian arts
For example, existing customers may prefer to buy goods that originate from a particular geographical location. The GI tag can also help protect products from imitation, which can be a problem for small producers.
The store layout was organised state-wise with winding pathways that ensured customers were led through all the work and allowed them to observe the work with informative writeups placed along with each piece.
Well-lit stores with the scent of incense sticks wafted the store giving it a very positive energy along with a traditional experience.
Textiles
Paintings
Handicrafts
Machilipatnam fabric is a type of Kalamkari textile that uses vegetable dyes. The fabric is produced in the town of Pedana, which is near the coastal town of Machilipatnam in Andhra Pradesh, India.
The "Machilipatnam style" of Kalamkari originated from local painters, known as “Chitrakars”, who travelled from place to place to tell mythological stories. They embellished their accounts using large bolts of canvas painted on the spot with simple means and dyes extracted from plants.
The craft became popular worldwide in the 16th century when Persians discovered a rich hand weaving and hand block printing cluster in the region.
The unique factor of Machilipatnam fabric is that it has multiple colours and a different dye is used for each colour. The process of washing and boiling is repeated each time a colour is applied.
Narayanpet Cotton sarees are made in the Narayanpet town of Telangana. These sarees have a distinct influence of both the Andhra and Maharashtra regions. In the erstwhile eras, Narayanpet sarees were offered to deities or were worn by royalties in the Maharashtra region of Narayanpet. History has it that weaving of Narayanpet sarees began in the year 1630 AD by the great Maratha King, Chhatrapati Shivaji Maharaj. So impressed was he with the vibrant drape of the women of this region that the town got its royal Maratha patronage. With a strong influence from the Maratha empire which started this tradition back in 1630, the identifying features for the saree are the simple striped borders and pallu with variations in the checks of the saree body.
The sequence in tying and dyeing of threads in a design visualised on a graph sheet proper to the weaving of the fabric is a unique style of Ikat
Period of origin is 19th century in Pochampally, Telangana.
The careful unwrapping of dyed yarns, placing the yarns into the reeds in correct order as per the design elements, monitoring each throw of the fly shutter to ensure precise design intersection of wrap and weft makes pochampally ikat unique.
Lucknow Chikankari is complemented as one of the finest embroideries of the world with 32 different variations, the Lucknow Chikankari is known to transform the plainest fabrics into flowing yards of magic filled with exquisite florals.
Period of origin is the 18thcentury in Lucknow, Uttar Pradesh
Patterns transferred onto a cloth from an intricately carved wooden block is skilfully executed by an embroiderer with simple and complicated stiches giving an effect which is gentle and delicate.
Kota Doria or Kota Doriya is a combination of cotton and silk woven in a square check pattern. The silk in it gives shine to the fabric whereas cotton gives strength. The checked pattern on it is known as 'Khat' which is the distinguishing element of Kota Doria.
A good quality Kota doria saree has about 300 to 350 "Khat" across the width of the fabric. The design is developed by the Jala/ jacquard system. Pure Zari is used in the border and Buti woven on extra weft designing technique.
The fabric is made by fusing different beatings of cotton and silk yarns. It's also made in pure cotton. The fabric is lightweight and sheer.
In the mid-17th century, Jhala Zalim Singh of Kotah brought weavers from Mysore to Kotah. In the late 17th century, a Mughal army general and his son Rao Ram Singh helped the weavers migrate to the area.
Odisha Ikat is a type of resist dyeing technique that originated in the Indian state of Odisha. It's believed to date back to the 12th century. The technique is closely associated with rituals at the Lord Jagannath Temple in Puri, Odisha.
Orissa Ikat is made of silk and is ritually significant. The fabric has a shloka or stanza from the Gita Govinda, a 12th century devotional poem by Jayadeva, woven into the main field using weft ikat.
The two primary centers of ikat weaving in Odisha are the Sambalpur-Bargarh region in western Odisha and the Cuttack.
5,000-year-old ikats from Odisha have been found in a Pharaoh's tomb in Egypt. Some others made their way to Indonesia for ritual use and have been preserved there as heirlooms.
Nirjara Santhosh
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