Ruma Devi
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About the Brand
Ruma Devi is a sustainable brand that reminds the world of the richness of India’s handicraft heritage. It bridges the gap between the artisan and the aesthete – connecting buyers directly to the makers of the uniquely crafted pieces.
At Ruma Devi, they believe that artisans are no less than designers – and thus deserve equal visibility. Their success at these fashion shows proves that the world agrees.
The Artisans
Ruma Devi
Chhangni Devi
Ruma Devi
Ruma Devi, is an Indian social worker, fashion designer and traditional handicraft artist from Barmer, Rajasthan. Ruma devi received the “Nari Shakti Puraskar 2018” the highest civilian honour for Women in India
Hailing from a small Rajasthan village, Barmer, she is changing the way the world looks at rural indian artisans
Amru Devi
Chhangni Devi
Ruma Devi
Amru Devi is a shining example of determination and resilience. Born in 1991 in Barmer, Rajasthan, she faced the cultural barriers that plagued many women in her community. Yet, her spirit remained unyielding. After being married at 18 as per tradition, Amru Devi continued studying, right alongside her husband's academic pursuits. She is
Amru Devi is a shining example of determination and resilience. Born in 1991 in Barmer, Rajasthan, she faced the cultural barriers that plagued many women in her community. Yet, her spirit remained unyielding. After being married at 18 as per tradition, Amru Devi continued studying, right alongside her husband's academic pursuits. She is one of the few proud Bachelor's degree holders in the community.
Chhangni Devi
Chhangni Devi
Chhangni Devi
Hailing from the humble village of Mangta in Barmer, Rajasthan, Chhagni Devi was born into a family of farmers. She navigated financial hardships from an early age, and at the age oft 22, she entered a marriage overshadowed by economic struggles. As a mother of nine children, her greatest dream was to provide her kids with opportunities
Hailing from the humble village of Mangta in Barmer, Rajasthan, Chhagni Devi was born into a family of farmers. She navigated financial hardships from an early age, and at the age oft 22, she entered a marriage overshadowed by economic struggles. As a mother of nine children, her greatest dream was to provide her kids with opportunities she never had — that of a secure future, and a path to independence.
Kamla Devi
Chhangni Devi
Chhangni Devi
In a society where child marriage is commonplace, Kamala Devi found herself married at a tender age. Societal constraints, family struggles and deteriorating financial circumstances could easily have made her feel that that was all there was to life. But she was determined to break the pattern for her children and secure their future with the best education.
Mani Devi
Jhabu Devi
Mani Devi
As one of the pioneering members of the self-help group that initiated Gramin Vikas Evam Chetna Sansthan (GVCS), Mani Devi played an integral role in the organisation from the outset. Her mastery of hand embroidery and applique work were the sole source of income for her family back then. In the early days of GVCS, transportation and ele
As one of the pioneering members of the self-help group that initiated Gramin Vikas Evam Chetna Sansthan (GVCS), Mani Devi played an integral role in the organisation from the outset. Her mastery of hand embroidery and applique work were the sole source of income for her family back then. In the early days of GVCS, transportation and electricity were luxuries – but Mani Devi was no stranger to hardships.
Malu Devi
Jhabu Devi
Mani Devi
Malu Devi’s skill of applique stitching is deeply enmeshed in her cultural heritage and her mother’s love. Each afternoon, her mother would weave enchanting tales of their ancestors and add to the vibrant tapestry of her own childhood, while she passed down the knowledge of her craft to Malu Devi.
Jhabu Devi
Jhabu Devi
Jhabu Devi
Jhabu Devi is a nurturing mother to two boys and two girls. But she is also a devoted artisan to the craft of Kashidakari. Her journey began at a young age when she first picked up the needle and thread and it provided her with immense solace, even after marriage. It was a turning point in her life when Gramin Vikas Evam Chetna Sansthan (GVCS) visited her village for an enlightening workshop.
Site Experience
Website
A simple and easy-to-navigate light-themed website that is catalogued based on gender, product category, crafts etc.
Although their products are not extremely broad, they have limited production as they are all made locally by artisans.
Something that was unique was that they had a page where customers could contact the artisans directly and request a custom-made product made to their liking.
The Crafts
Hand Weaving
Hand Weaving
Hand Weaving
Product Type
- Handbags
- Kurtas
- Shawls
Applique
Hand Weaving
Hand Weaving
Product Type
- Bedcover
- Curtain
- Cushion Cover
- Dupattas
- Kurta
- Saree
- Table mat
- Table runner
- Table cloth
Embroidery
Hand Weaving
Embroidery
Product Type
- Bed cover
- cushion cover
Jogi
Ajrakh
Embroidery
Product Type
- Bed cover
- cushion cover
Ajrakh
Ajrakh
Ajrakh
Product Type
- Bed cover
- cushion cover
- saree
- scarf
Kantha
Ajrakh
Ajrakh
Product Type
- Saree